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    Do you want to LEVEL UP your
    mindset, brand, and marketing?

    Welcome to The Art of Mindful Storytelling…

    The Art of Mindful Storytelling from Courtney James on Vimeo.




    My name is Jen James, or Double J. I want to invite you on a journey of discovery, circumstance, and gratitude. The first 20+ years of my career I spent in the corporate world working with organizations large and small, helping them to transform, build and lead large teams in marketing and branding.  All the while I was learning, growing, and becoming. I transitioned to work as a Coach and Consultant about 8 years ago as I focused on building Double J and Admit One.  The shift afforded me an opportunity to expand my work and network; partnering with some amazing companies like Giant Tiger and Loblaws. At the same time I was able to commit time and energy into the growth and expansion of Admit One, leaning into my role as a producer.  We have been creating award winning content and experimenting along the way.  We are passionate storytellers and content creators.  We’ve created everything from documentary features, web series, music videos and corporate videos. I am a certified Mindful Practitioner, a coach, lean six sigma, yoga instructor, and now back in school for my Mindful Self-Compassion Teaching certification. I live a healthy lifestyle and have a big passion for running, I’m even crazy enough to have run a marathon.. I’m a firm believer in nurturing your body, mind, and spirit to live a mindful, purposeful, and connected life. I’ve dedicated myself to my vision, creating purpose and changing lives through the power of storytelling. It’s a philosophy and coaching strategy I’ve created to help entrepreneurs and businesses manage change mindfully.  Courtney and I designed our program, The Art of Mindful Storytelling to help business leaders level up their brand and marketing with mindful ease. We know that the journey to become a business leader is not easy, we’re living it, we know we can help and we are excited to pass along the knowledge we’ve learned over the years.



    Do you want to level up your mindset, marketing, or branding and don’t know where to start?  Let’s connect

    The Art of Mindful Storytelling

    This 10 week mindful program helps business leaders level up their mindset, brand, and marketing with ease.  We work together to build a mindful mindset, create a powerful brand and marketing strategy and master your storytelling. It is more than just a program; you will connect with a community and network of support. Whether you are building for the first time or this is a redesign, you have come to the right place. Your brand, marketing and story are your identity; it’s time to build it, connect, and grow.

    Click here to learn more

    Mindful Business Coaching

    If you are an entrepreneur or business leader and you find yourself nodding your head as you read this, I am so excited to let you know you are in the right place:

    • You have an idea of your why, you know you have a story, vision, and values but you’ve never put it all together or written it down
    • Content creation is a very real part of your day to day but it overwhelms you and sometimes you procrastinate or avoid it
    • The panic button fires because you realize that you just aren’t connecting with your customers the way you should or want to
    • You realize you need to make changes, you are committed; you’ve tried other programs and downloaded freebies and just haven’t seen the results you need

    LIKELY if you are saying yes to any of these you may also realize:

    • You want to commit to a mindset shift that is sustainable and practical
    • You realize the importance of building your vision, mission, why, values and story
    • You are interested in learning how to master your story so you can share it confidently and with authenticity
    • You want to be crystal clear on how to market yourself to your customers using your voice
    • You want to show up like an expert on camera so you are thought of as an industry thought leader

    The good news is, I can help you. So let’s get started by booking your FREE consult now.



    Tried, tested and true.  These programs are based on what customers love the most.  These are the ones that people come to me for most frequently so I’ve packaged them up just for you!

    STORYBUILDER – As an entrepreneur or business leader your story is your identity.  Sharing your story builds trust, respect, and provides clarity to others.  But where do you start?  Right here! We start with your WHY and build from there.  We use our proven, practical and easy to apply story building process to help empower you to write and share your stories. Over the course of 4 (60 minute) coaching sessions, you will craft your WHY, write your story, and learn where and how to share it.

     MINI BRAND BUILDER – As an entrepreneur building your brand foundation lays the framework for your business.  The Mini Brand builder starts you down that path.  Together we create your Vision, Values, Mission, Why, Story, and Voice.  Getting clear on your strategy helps point you in the direction of clear decision making, partnership clarity, and communication.  Over the course of 8 (60 minute) coaching sessions, we work together through each of the stages of your brand strategy to ensure you are stepping into your role as the Mindful CEO of your business.

    MEGA BRAND BUILDER – As a business leader or entrepreneur you brand is your identity and lays the groundwork to how you build your promise to your customers.  The Mega Brand Builder builds on the mini and ensures you deliver on your promise.  It includes everything from the Mini Brand Builder PLUS the visual execution of your brand; your logo, positioning, wordmark, style guide, and colour palette.  Over the course of 12 (60 minute) coaching sessions you will get a complete brand upgrade guaranteeing you the connection you want with your ideal customer.


    Mindful Programs

    FREE Meditation: The Mindful 40

    Come and join our community for meditation and a sharing circle.  We meet on Zoom every other Tuesday night @ 8pm.  Together we meditate for 20-25 mins and enjoy a communal sharing circle for ~15 minutes.  No previous meditation experience is required:


    Meeting ID: 294 877 6047
    Passcode: admit1

    Monthly Compassion Sharing Circles




    Leveraging her personal experiences and connecting through storytelling, Double J is guaranteed to deliver a powerful message that is applicable to you.  Topics include, but can also be customized:

    • The Art of Mindful Storytelling
    • Living the Change
    • The Power of Mindset
    • My Journey Through Grief and Loss
    • Silver Linings
    • The Power of Mentorship

    CLICK NOW to book a FREE discovery call.

    You control the change you deserve.
    Let’s get started today.

    I accelerated my leadership skills development under Jennifer’s mentorship which led to my recent promotion. Her uncanny ability to hone into who I am, assess what I need, help me see what I excel at and where my blind spots are is invaluable to me. She helped me find my courage to change where I needed to and celebrate achievements which motivated me to keep growing, even in the face of adversity. I’d highly recommend Jennifer to any organization looking to effect transformational change in their people and operations.

    Christine Brooks
    Senior Manager Process and Change Management

    Jennifer James is the perfect balance of creativity and critical thinking. She is an expert at communications, conquering all platforms – written, oral and visual and creating synergies between them to produce a high-end result.We worked together on various retail and marketing programs. I was impressed by her ability to tackle tough problems effortlessly and her command of the tools of communication which allowed her to target positive outcomes skillfully. These are the strengths she brings to Admit One Productions.
    Over the years, she has been an exceptional coach for me. Her experience and analytical mind has been an asset to me because she provides an astute perspective that helps me to understand the dynamics of a situation and helps me to think of effective strategies to achieve my goals. She is also an inspiration, I have observed how her passion and determination for her craft has led her to achieve successes in her profession. This can be seen as a guiding light as you look to carve out the path to attain your objectives. She is my ace and I continually consult with her to get her advice and listen to her words of wisdom.

    Michelle Hunte
    Asset Specialist, WalMart Canada

    We met when we were both Senior leaders at WalMart.  It was an instant connection. I left to start my own company. I had a clear vision but I wasn’t sure how to communicate it.  With patience, compassionate listening, and a true desire to learn more about me Jen helped me clarify my voice and connect it to my why.  I discovered my ideal customer and have built a better understanding about them with Jen’s guidance.  Jen’s leadership helped me create and write my story, build my brand strategy, and ultimately give my business life.  She is a uniquely gifted storyteller.  Brands flourish because of this and so will yours.  She is not only creative but her coaching approach is top-notch.

    Karen Calder
    Leadership Coach and Organizational Change Consultant

    Jennifer (Jen) was a customer of mine that personified many of the qualities both people and business are in search of today. In short, she is a trusted, forward-thinking thought leader! Trendy words – yes – but a true ambassador in every sense! People are drawn to her and quickly realize she represents not only outstanding strength in leadership, coaching and strategic planning but someone who has ‘also’ mastered the concept of balancing professionalism with that of authentic character. She’s not afraid to make or suggest changes with the ultimate goal of optimization and never losing sight to ensure best practices are achieved. I have to say she made her mark on me and am truly grateful to have been able to work with her.

    Joanne Bieler
    Customer Centric Sales Leader

    Jen is a multi-talented professional that brings passion, energy and strategic thinking to the great work she does. Jen demonstrated high commitment and a positive attitude in dealing with people and is very disciplined and organized in bringing together complex programs. I would gladly recommend Jen for senior organizational roles.

    David Poirier
    CEO, The Poirier Group

    Jennifer is key player for any organization: she is super client-focused with a love for her clients business; she has deep strategic capabilities developed over an enviable career working on high-profile global brands; If you have a tough assignment that requires a strategic, creative thinker to develop great ideas…then work with Jen. Without reservation, I recommend her with the utmost confidence. You will be glad you did.

    Dennis Garces
    Tech Entrepreneur

    I chose Jen and Courtney as coaching partners, I soon realized that I was going a learn a whole more.  Jen made me dig deep, and I found my core values.   She made me realize I had a Mission and a Vision.   Before long I have a Vision Statement and a Mission statement.    Jen explained how important it is to have a strategy, and actually helped me create a new business for me called E3.   This is a new way to connect with customers. They helped me see that a new brand would be beneficial and a fresher look to the overall business.   Jen and Courtney worked with me to produce an amazing branding video.  Jen helped me with branding, colours and a new logo design.    I never realized there was so much more I needed to do and learn.    Jen and Courtney are a fun, loving couple who are very knowledgeable at what they do.   They each have their own speciality and work very well together.

    Amy Dillabough
    Puppy Transition Coach and Dog Breeder

    I had the pleasure working with Jennifer on a couple of major and complex projects at Walmart Canada. Jennifer’s leadership and guidance were absolutely instrumental to move the projects to success.
    She has a natural ability to create strong teams and partnerships with vendors. I would recommend Jennifer to any company who is looking for an exceptional communicator and a great leader.

    Knara Vivona
    GM CrossCap Solutions

    I had the pleasure of working for Jen James at Walmart Canada. She is a talented marketing strategist and people first team leader that delivered continuous market share growth through expertise in the design, development, and implementation of all Walmart Marketing processes. Jen is a strategic thought leader who develops and implements cross-functional, efficiency driven, new processes, tools and systems incorporating skill in change management leadership. Jen demonstrates an executive level presence with well-honed presentation skills that are successful at establishing the vision and strategies necessary to create buy-in, influence and shift mindset. She is a tireless mentor and coach who demonstrates senior leadership through empathy and resolve. She is a results driven entrepreneurial spirit that utilizes Six Sigma methodology, key performance metrics and system innovation to drive her business. She is an expert in process management and has the soft skills and technical knowledge required to be a leader in any organization. I am grateful that I had the privilege to learn and grow as a member of her team and highly recommend her as a member of any organization.

    Nicole Smith
    Promotional Planning Manager, WalMart Canada

    I had the pleasure of working with Jen during her time as a Senior Consultant with Fifth P – a role that required the broad range of skills and experiences that Jen has. She played a lead role working with clients and managing projects, including building strong relationships, providing strategic input on deliverables, and developing and managing implementation plans. Jen’s knowledge and first-hand experience of marketing and retail operations were a definite asset. She also led several business development opportunities, where she leveraged her extensive network to secure meetings and took the lead role in developing several proposals.

    Shana McEachren
    People Development & Organizational Effectiveness Consultant

    I had the pleasure of working with Jen for a period of one year collaborating on the Customer Experience Strategy for M&M Food Markets.
    I was particularly impressed by Jen’s ability to define the project objectives and lead the team to discover the specific wants/asks and turn them into strong deliverables quickly and efficiently.
    Jen is deliberate and strategic in her thought process, guiding and navigating me and the team through the project plan with considerable thought given to our long term goals.
    No matter the challenges, Jen made sure that the project work was completed as promised according to the project plan, yet always being flexible, ensuring that we received and generated the best outcome. Jen would be an asset to any team and this comes with my heartfelt recommendation.

    Prema Anjaria
    DM Starbucks

    Lisa Dunlap
    Integrative Nurse Practitioner, Resilience Coach, & Wellness Educator