Write compelling stories & build a community of raving fans

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    My name is Jen James. I want to invite you on a journey of discovery, circumstance, and gratitude. The last 20+ years I’ve spent developing my career in the corporate world. More recently I transitioned to work as a Consultant as I focused on growing Double J Lifestyle.  I have been building, evolving, and running  teams for Fortune 500 companies. I moonlight as an award winning film and television producer in partnership with my hubby, Courtney, producing content out of our company, Admit One Productions. We are passionate storytellers and content creators.  We’ve created everything from documentary features, web series, music videos and corporate videos. I am a certified Mindful Practitioner coach, lean six sigma, yoga instructor, and now back in school for my Mindful Self-Compassion Teaching certifications. I live a healthy lifestyle and have a big passion for running, I’m even crazy enough to have run a marathon.. I’m a firm believer in nurturing your body, mind, and spirit to live a mindful, purposeful, and connected life. I’ve dedicated myself to “Living the change” a philosophy and coaching strategy I’ve created to help entrepreneurs and businesses manage change and find purpose in a mindful way.  Courtney and I have cultivated The Art of Mindful Storytelling as part of our philosophy to help entrepreneurs and business owners build confidence and create impact through storytelling.  I’m really excited to pass along the knowledge I’ve learned and guide people on their journey.


    Do you want to grow or pivot but you don’t know where to begin? Let’s connect.

    The Art of Mindful Storytelling

    This program is designed to help entrepreneurs and business owners build confidence and create impact using storytelling. It is more than just a program; you will have the personalized experience of one on one coaching throughout and the connection of a community and network. The story you write will help you build trust, respect, and clarity with your yourself, customers, clients, and partners. Whether you are a first time storyteller and you need support to write, develop, and communicate your story; or if you are a seasoned storyteller that needs some updating, you have come to the right place. Your story is your identity, it’s time to build it, connect, and grow.

    Click here to learn more

    Mindful Business Coaching
    As a business owner or entrepreneur you know you need to make some changes, a pivot or even a transformation to your business and/or your life; but you aren’t sure where to start, you’ve come to the right place.  My approach is a more hands on experience, with personalized and mindful connection, building a program just for you.  Let’s get started with your FREE discovery call.


    Mindful Workshops
    Premiere workshops designed for you and/or your teams.  Virtual or facilitated, these customized workshops are built to address your needs, create engagement and have fun.

    Want some inspiration?

    • The Art of Mindful Storytelling – Writing/Scripting, Building a story, Storytelling Mindset, Presentation Skills, Art of Communication Today, Body Language, Presence
    • Mentorship
    • Strategy Planning and Executing
    • Goalsetting
    • Living the Change


    Leveraging her personal experiences and connecting through storytelling, Double J is guaranteed to deliver a powerful message that is applicable to you.  Topics include, but can also be customized:

    • The Art of Mindful Storytelling
    • Living the Change
    • The Power of Mindset
    • My Journey Through Grief and Loss
    • Silver Linings
    • The Power of Mentorship

    CLICK NOW to book a FREE discovery call.

    You control the change you deserve.
    Let’s get started today.

    I accelerated my leadership skills development under Jennifer’s mentorship which led to my recent promotion. Her uncanny ability to hone into who I am, assess what I need, help me see what I excel at and where my blind spots are is invaluable to me. She helped me find my courage to change where I needed to and celebrate achievements which motivated me to keep growing, even in the face of adversity. I’d highly recommend Jennifer to any organization looking to effect transformational change in their people and operations.

    Christine Brooks
    Senior Manager Process and Change Management

    Jennifer James is the perfect balance of creativity and critical thinking. She is an expert at communications, conquering all platforms – written, oral and visual and creating synergies between them to produce a high-end result.
    We worked together on various retail and marketing programs. I was impressed by her ability to tackle tough problems effortlessly and her command of the tools of communication which allowed her to target positive outcomes skillfully. These are the strengths she brings to Admit One Productions.
    Over the years, she has been an exceptional coach for me. Her experience and analytical mind has been an asset to me because she provides an astute perspective that helps me to understand the dynamics of a situation and helps me to think of effective strategies to achieve my goals. She is also an inspiration, I have observed how her passion and determination for her craft has led her to achieve successes in her profession. This can be seen as a guiding light as you look to carve out the path to attain your objectives. She is my ace and I continually consult with her to get her advice and listen to her words of wisdom.

    Michelle Hunte
    Asset Specialist, WalMart Canada

    I have had the privilege and opportunity to work with Jennifer since April 2013. She is the perfect blend of corporate leader and forward thinking strategist. Always willing to guide, she brings exceptional passion and detail to all her projects, is confident in her decision making and has a proven success record in all the projects she manages. She is a great leader and understands the business very well. She takes the time to acknowledge her teams concerns and is devoted to making things more efficient and productive. She is definitely an inspiration to many and an asset to any workforce. Jennifer has exceptional personal skills and an unmatchable work ethic.

    Jorge LaVerde
    Manager, WalMart Canada

    Jennifer (Jen) was a customer of mine that personified many of the qualities both people and business are in search of today. In short, she is a trusted, forward-thinking thought leader! Trendy words – yes – but a true ambassador in every sense! People are drawn to her and quickly realize she represents not only outstanding strength in leadership, coaching and strategic planning but someone who has ‘also’ mastered the concept of balancing professionalism with that of authentic character. She’s not afraid to make or suggest changes with the ultimate goal of optimization and never losing sight to ensure best practices are achieved. I have to say she made her mark on me and am truly grateful to have been able to work with her.

    Joanne Bieler
    Customer Centric Sales Leader

    Jen is a multi-talented professional that brings passion, energy and strategic thinking to the great work she does. Jen demonstrated high commitment and a positive attitude in dealing with people and is very disciplined and organized in bringing together complex programs. I would gladly recommend Jen for senior organizational roles.

    David Poirier
    CEO, The Poirier Group

    Jennifer is key player for any organization: she is super client-focused with a love for her clients business; she has deep strategic capabilities developed over an enviable career working on high-profile global brands; If you have a tough assignment that requires a strategic, creative thinker to develop great ideas…then work with Jen. Without reservation, I recommend her with the utmost confidence. You will be glad you did.

    Dennis Garces
    Tech Entrepreneur

    Jennifer and I had the pleasure of working together at Walmart. Jennifer was a great partner to work with. Jennifer is both creative and pragmatic , which make her a strong problem solver. We worked together to bring customer messages to life and I thought that Jennifer demonstrated customer centric thinking and was able to balance the demands of the business by staying focused on the end customer and their needs. She is results oriented and strives to achieve the best result in the most effective way

    Cheri Mara
    VP GM Digital, Indigo

    I had the pleasure working with Jennifer on a couple of major and complex projects at Walmart Canada. Jennifer’s leadership and guidance were absolutely instrumental to move the projects to success.
    She has a natural ability to create strong teams and partnerships with vendors. I would recommend Jennifer to any company who is looking for an exceptional communicator and a great leader.

    Knara Vivona
    GM CrossCap Solutions

    I had the pleasure of working for Jen James at Walmart Canada. She is a talented marketing strategist and people first team leader that delivered continuous market share growth through expertise in the design, development, and implementation of all Walmart Marketing processes. Jen is a strategic thought leader who develops and implements cross-functional, efficiency driven, new processes, tools and systems incorporating skill in change management leadership. Jen demonstrates an executive level presence with well-honed presentation skills that are successful at establishing the vision and strategies necessary to create buy-in, influence and shift mindset. She is a tireless mentor and coach who demonstrates senior leadership through empathy and resolve. She is a results driven entrepreneurial spirit that utilizes Six Sigma methodology, key performance metrics and system innovation to drive her business. She is an expert in process management and has the soft skills and technical knowledge required to be a leader in any organization. I am grateful that I had the privilege to learn and grow as a member of her team and highly recommend her as a member of any organization.

    Nicole Smith
    Promotional Planning Manager, WalMart Canada

    I had the pleasure of working with Jen during her time as a Senior Consultant with Fifth P – a role that required the broad range of skills and experiences that Jen has. She played a lead role working with clients and managing projects, including building strong relationships, providing strategic input on deliverables, and developing and managing implementation plans. Jen’s knowledge and first-hand experience of marketing and retail operations were a definite asset. She also led several business development opportunities, where she leveraged her extensive network to secure meetings and took the lead role in developing several proposals.

    Shana McEachren
    People Development & Organizational Effectiveness Consultant

    I had the pleasure of working with Jen for a period of one year collaborating on the Customer Experience Strategy for M&M Food Markets.
    I was particularly impressed by Jen’s ability to define the project objectives and lead the team to discover the specific wants/asks and turn them into strong deliverables quickly and efficiently.
    Jen is deliberate and strategic in her thought process, guiding and navigating me and the team through the project plan with considerable thought given to our long term goals.
    No matter the challenges, Jen made sure that the project work was completed as promised according to the project plan, yet always being flexible, ensuring that we received and generated the best outcome. Jen would be an asset to any team and this comes with my heartfelt recommendation.

    Prema Anjaria
    DM Starbucks

    It was a pleasure working with Admit One on the Toronto CREW Marketing Strategy. From planning through execution it was a collaborative effort. They delivered a strategy that is comprehensive, easy to follow and smart and even provided out of scope, add value offerings that were critical for us by creating a new Style Guide. The team is motivated, experienced and professional. I recommend them without hesitation.

    Carrie Ashfield
    CREW Director Marketing and Communications